标签： 市场研究

Feature: The solution to a consumer need or problem. Feature […]

Factor analysis: a process in which the values of observed d […]

Ethnography: A descriptive, qualitative market research meth […]

Demographic: The statistical description of a human populati […]

Database: An electronic gathering of information organized i […]

Data: Measurements taken at the source of a business process […]

Customer Site Visits: A qualitative market research techniqu […]

Customer Needs: Problems to be solved. These needs, either e […]

Customer: One who purchases or uses your firm’s produc […]

Consumer Panels: groups of consumers in specific sectors, re […]