Marketing mix: comprises the basic tools that are available […]
标签: 市场研究
Market Testing / 市场测试
Market Testing: The product development stage when the new p […]
Market Share / 市场份额
Market Share: A company’s sales in a product area as a perce […]
Market Segmentation / 市场细分
Market Segmentation: Market segmentation is defined as a fra […]
Market Research / 市场调研
Market Research: Information about the firm’s customer […]
Lead Users / 先导用户
Lead Users: Users for whom finding a solution to one of thei […]
Information / 信息
Information: Knowledge and insight, often gained by examinin […]
Incremental Improvement / 渐进型改善
Incremental Improvement: A small change made to an existing […]
Implicit Product Requirement / 隐含产品需求
Implicit Product Requirement: What the customer expects in a […]
Focus Groups / 焦点小组
Focus Groups: A qualitative market research technique where […]