Sales forecasting: predicting the sales potential for a new […]
标签: 市场研究
Random Sample / 随机样本
Random Sample: a subset of a statistical population in which […]
Quantitative Market Research / 定量市场调研
Quantitative Market Research: Consumer research, often surve […]
Qualitative Marketing Research / 定性市场调研
Qualitative Marketing Research: Research conducted with a ve […]
Psychographics / 消费心理学
Psychographics: Characteristics of consumers that, rather th […]
Product Positioning / 产品定位
Product Positioning: how a product will be marketed to custo […]
Primary market research / 首要市场研究
Primary market research: is defined as original research con […]
PESTLE / PESTLE工具
PESTLE: A structured tool based on the analysis of Politica […]
Perceptual Mapping / 感知映射
Perceptual Mapping: A quantitative market research tool used […]
Multivariate analysis / 多元分析
Multivariate analysis: explores the association between one […]