标签： 市场研究

Voice of the Customer (VOC): A process for eliciting needs f […]

Unarticulated customer needs: those needs that a customer is […]

Test Markets: The launching of a new product into one or mor […]

Target Market: The group of consumers or potential customers […]

Stratified sampling: the population is divided into strata a […]

Simulated Test Market: A form of quantitative market researc […]

Segmentation: The process of dividing a large and heterogene […]

Secondary market research: is defined as research that invol […]

Sales wave research: customers who are initially offered the […]