标签： 产品开发流程

Cycle Time: The length of time for any operation, from start to completion. In the new product development sense, it is […]

Crowdsourcing: described as a collection of tools for obtaining information or input into a particular task or project b […]

Core Benefit Proposition (CBP): The central benefit or purpose for which a consumer buys a product. The CBP may come eit […]

Concept Testing: The process by which a concept statement is presented to consumers for their reactions. These reactions […]

Concept Statement: A verbal or pictorial statement of a concept that is prepared for presentation to consumers to get th […]

Concept Screening: The evaluation of potential new product concepts during the discovery phase of a product development […]

Concept Generation: The processes by which new concepts, or product ideas, are generated. Sometimes also called idea gen […]

Competitive Intelligence: Methods and activities for transforming disaggregated public competitor information into relev […]

Commercialization: The process of taking a new product from development to market. It generally includes production laun […]

Collaborative Product Development: When two firms work together to develop and commercialize a specialized product. 协同产品 […]