产品开发流程 – 产品经理培训网-联合国可持续发展目标创新及产品管理能力建设项目

为什么精益创业改变了一切

前言：创立一家新的公司，无论是初创公司（start-up）、小型企业，或是大型公司中的内部创业，都是一个「不成功便成仁」的课题。根据套用了几十年的公式：我们必须先拟妥商业计划书、说服投资人、找好团队、推出产品，接着就是竭尽所能在市场上推销 […]

为何“增长黑客”（ growth hacker ）这个词直到近两年才出现，或者说为何这个职能到现在才被细分出来？第一无疑是因为互联网的普及，这个在90年代还只是被看做一种工具一个领域的技术，现在却已经被大家说坏了，所谓的互联网思维，一种新的 […]

Pivot原本是中心点、支点、枢轴之意，这里带有“关键转折”“战略调整”“逆转形式”的意思，现在被广泛解读为根据现实状况（尤其是不佳的状况）及时改变公司的客源、产品或经营策略等含义。科技创业者的成功之道或许大部分人都知道，Google当 […]

Whole Product: A product definition concept that emphasizes delivering all aspects of a product which are required for i […]

Waterfall process: a sequential design process, used in software development processes, in which progress is seen as flo […]

Waste: Any activity that utilizes equipment, materials, parts, space, employee time, or other corporate resource beyond […]

Value Proposition: A short, clear, and simple statement of how and on what dimensions a product concept will deliver val […]

Value-added: The act or process by which tangible product features or intangible service attributes are bundled, combine […]

Total Quality Management (TQM): A business improvement philosophy that comprehensively and continuously involves all of […]

Time to Market: The length of time it takes to develop a new product from an early initial idea for a new product to ini […]