标签： 市场研究

Consumer Need: A problem the consumer would like to have solved. What a consumer would like a product to do for them. 消费 […]

Consumer Market: The purchasing of goods and services by individuals and for household use (rather than for use in busin […]

Consumer: The most generic and all-encompassing term for a firm’s targets. The term is used in either the business […]

Conjoint Analysis: Conjoint analysis is a market research technique in which respondents are systematically presented wi […]

Cluster sampling: the population is divided into clusters and a sample of clusters is taken. 聚类抽样：将群体分为聚类，并采集聚类样本。

Awareness: A measure of the percent of target customers who are aware that the new product exists. Awareness is variousl […]

Attribute Testing: A quantitative market research technique in which respondents are asked to rate a detailed list of pr […]