标签： 市场研究

Feature: The solution to a consumer need or problem. Features provide benefits to consumers. The handle (feature) allows […]

Factor analysis: a process in which the values of observed data are expressed as functions of a number of possible cause […]

Ethnography: A descriptive, qualitative market research methodology for studying the customer in relation to his or her […]

Demographic: The statistical description of a human population. Characteristics included in the description may include […]

Database: An electronic gathering of information organized in some way to make it easy to search, discover, analyze, and […]

Data: Measurements taken at the source of a business process. 数据:以业务流程为来源的测量。

Customer Site Visits: A qualitative market research technique for uncovering customer needs. The method involves going t […]

Customer Needs: Problems to be solved. These needs, either expressed or yet-to-be articulated, provide new product devel […]

Customer: One who purchases or uses your firm’s products or services. 客户:购买或使用产品或服务的人。

Consumer Panels: groups of consumers in specific sectors, recruited by research companies and agencies, who are used as […]