标签： 市场研究

Marketing mix: comprises the basic tools that are available to market a product.  The market mix is often referred to as […]

Market Testing: The product development stage when the new product and its marketing plan are tested together. A market […]

Market Share: A company’s sales in a product area as a percent of the total market sales in that area. 市场份额:该公司的销售额在整个市场 […]

Market Segmentation: Market segmentation is defined as a framework by which to sub-divide a larger heterogeneous market […]

Market Research: Information about the firm’s customers, competitors, or markets. Information may be from secondar […]

Lead Users: Users for whom finding a solution to one of their consumer needs is so important that they have modified a c […]

Information: Knowledge and insight, often gained by examining data. 信息:通过分析数据得出的知识和见解。

Incremental Improvement: A small change made to an existing product that serves to keep the product fresh in the eyes of […]

Implicit Product Requirement: What the customer expects in a product, but does not ask for, and may not even be able to […]

Focus Groups: A qualitative market research technique where 8 to 12 market participants are gathered in one room for a d […]