标签： 产品战略

Strategic Balance: Balancing the portfolio of development projects along one or more of many dimensions such as focus ve […]

Social media: computer-mediated tools that allow people, companies and other organizations to create, share, or exchange […]

Services: Products, such as an airline flight or insurance policy, which are intangible or at least substantially so. If […]

Scamper:  an ideation too that utilizes actions verbs as stimuli. S – Substitute; C – Combine; A – Adapt; M – Modify; P […]

S-Curve (Technology S-Curve): Technology performance improvements tend to progress over time in the form of an “S& […]

Routine innovation: Builds on an organization’s existing technological competencies and fits with its existing business […]

Reactors: Firms that have no coherent innovation strategy. They only develop new products when absolutely forced to by t […]

Radical Innovation: A new product, generally containing new technologies, that significantly changes behaviors and consu […]

Prospectors: Firms that lead in technology, product and market development and commercialization, even though an individ […]

Product Management: Ensuring over time that a product or service profitably meets the needs of customers by continually […]