Segmentation: The process of dividing a large and heterogeneous market into more homogeneous subgroups. Each subgroup, or segment, holds similar views about the product, and values, purchases, and uses the product in similar ways. (See Chapters 3 and 4 of The PDMA HandBook)
市场细分:将一个大的庞杂市场划分为许多同类的子市场的过程。每一个子市场或细分市场对产品、价值、消费和产品使用都有着相似的观点和方法。(参见PDMA手册的第3章和第4章)
