2017年2月1日Marketing mix / 营销组合 产品术语 Marketing mix: comprises the basic tools that are available to market a product. The market mix is often referred to as the 4 Ps – Product, Price, Promotion and Place. 营销组合:包括可用于销售产品的基本工具。 市场组合通常被称为4 Ps – 产品,价格,促销和地点。