Idea Generation (Ideation): All of those activities and processes that lead to creating broad sets of solutions to consumer problems. These techniques may be used in the early stages of product development to generate initial product concepts, in the intermediate stages for overcoming implementation issues, in the later stages for planning launch and in the post-mortem stage to better understand success and failure in the marketplace. (See Chapter 17 in The PDMA HandBook 2nd Edition.)
创意生成:为解决消费者问题而寻找方案的所有活动和流程。可用于产品开发早期阶段以提出最初的产品概念，在中间阶段用来解决实施问题，在后期用以推出产品，并充分领会市场上的成功与失败。(参见PDMA新产品开发手册第二版第12和13章)
