Feature: The solution to a consumer need or problem. Features provide benefits to consumers. The handle (feature) allows a laptop computer to be carried easily (benefit). Usually any one of several different features will be chosen to meet a customer need. For example, a carrying case with shoulder straps is another feature that allows a laptop computer to be carried easily.
特性:解决消费者的问题或需求，为消费者提供方便。如:把手的设计可以让手提电脑易于携带。不同的功能适应不同客户的需求。例如，有背带的包也可使手提电脑易于携带。
