Crossing the Chasm / 跨越鸿沟

Crossing the Chasm: Making the transition to a mainstream market from an early market dominated by a few visionary customers (sometimes also called innovators or lead adopters). This concept typically applies to the adoption of new, market creating technology-based products and services.

跨越鸿沟:从最初消费者(通常称为革新者或领先消费者)所支配的市场转向主流市场的过程。这个概念应用于开拓市场的以技术为基础的新产品或服务过程中。