Continuous Innovation: A product alteration that allows improved performance and benefits without changing either consumption patterns or behavior. The product’s general appearance and basic performance do not functionally change. Examples include fluoride toothpaste and higher computer speeds.
持续创新:不改变消费类型或行为而进行的产品性能改善。产品的整体外观和基本性能没有功能上的改变，如有氟化物的牙膏和高速计算机。
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