分类： 产品术语

Resource Plan: Detailed summary of all forms of resources required to complete a product development project, including […]

Resource Matrix: An array that shows the percentage of each non-managerial person’s time that is to be devoted to […]

Reposition: To change the position of the product in the minds of customers, either on failure of the original positioni […]

Reactors: Firms that have no coherent innovation strategy. They only develop new products when absolutely forced to by t […]

Random Sample: a subset of a statistical population in which each member of the subset has an equal probability of being […]

Radical Innovation: A new product, generally containing new technologies, that significantly changes behaviors and consu […]

Quantitative Market Research: Consumer research, often surveys, conducted with a large enough sample of consumers to pro […]

Quality Function Deployment (QFD): A structured method employing matrix analysis for linking what the market requires to […]

Quality Control Specification and Procedure: Documents that describe the specifications and the procedures by which they […]

Quality-by-Design: The process used to design quality into the product, service, or process from the inception of produc […]