分类： 产品术语

Cannibalization: That portion of the demand for a new product that comes from the erosion of the demand for (sales of) a […]

Buyer: The purchaser of a product, whether or not he or she will be the ultimate user. Especially in business-to-busines […]

Business-to-Business: Transactions with non-consumer purchasers such as manufacturers, resellers (distributors, wholesal […]

Business Case: The results of the market, technical and financial analyses, or up-front homework. Ideally defined just p […]

Business Analysis: An analysis of the business situation surrounding a proposed project. Usually includes financial fore […]

Breakthrough projects (sometimes referred to as radical or disruptive). These projects strive to bring a new product to […]

Break-even Point: The point in the commercial life of a product when cumulative development costs are recovered through […]

Brand: A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct […]

Brainstorming: A group method of creative problem-solving frequently used in product concept generation. There are many […]

Bottom up portfolio selection: starts first with a list of individual projects and through a process of strict project e […]