作者： 创新及产品管理能力建设项目

Benchmarking: A process of collecting process performance data, generally in a confidential, blinded fashion, from a num […]

Balanced portfolio: a collection of projects where the proportion of projects in specific categories is directed accordi […]

Awareness: A measure of the percent of target customers who are aware that the new product exists. Awareness is variousl […]

Autonomous Team: A completely self-sufficient project team with very little, if any, link to the funding organization. F […]

Augmented Product: The Core Product, plus all other sources of product benefits, such as service, warranty, and image. 延 […]

Audit: When applied to new product development, an audit is an appraisal of the effectiveness of the processes by which […]

Attribute Testing: A quantitative market research technique in which respondents are asked to rate a detailed list of pr […]

Architectural innovation: Combines technological and business disruptions. A well-quoted example is digital photography, […]

Applications Development: The iterative process through which software is designed and written to meet the needs and req […]

Analyzer: A firm that follows an imitative innovation strategy, where the goal is to get to market with an equivalent or […]