作者： 创新及产品管理能力建设项目

Break-even Point: The point in the commercial life of a product when cumulative development costs are recovered through […]

Brand: A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct […]

Brainstorming: A group method of creative problem-solving frequently used in product concept generation. There are many […]

Bottom up portfolio selection: starts first with a list of individual projects and through a process of strict project e […]

Big data: extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, e […]

Beta Testing: A more extensive test than the Alpha, performed by real users and customers. The purpose of Beta testing i […]

Beta Test: An external test of pre-production products. The purpose is to test the product for all functions in a breadt […]

Best Practice Study: A process of studying successful organizations and selecting the best of their actions or processes […]

Best Practice: Methods, tools or techniques that are associated with improved performance. In new product development, n […]

Benefit: A product attribute expressed in terms of what the user gets from the product rather than its physical characte […]