作者： 创新及产品管理能力建设项目

Centers of Excellence: A geographic or organizational group with an acknowledged technical, business, or competitive com […]

Cash cows: products that have a high share of a market which has low overall growth 现金牛：在整体增长较低的市场中占有较高份额的产品

Carbon credits:  By a simple Cost of Goods calculation the indirect cost from Externalities (effects of a product or ser […]

Capacity Planning: A forward-looking activity that monitors the skill sets and effective resource capacity of the organi […]

Cannibalization: That portion of the demand for a new product that comes from the erosion of the demand for (sales of) a […]

Buyer: The purchaser of a product, whether or not he or she will be the ultimate user. Especially in business-to-busines […]

Business-to-Business: Transactions with non-consumer purchasers such as manufacturers, resellers (distributors, wholesal […]

Business Case: The results of the market, technical and financial analyses, or up-front homework. Ideally defined just p […]

Business Analysis: An analysis of the business situation surrounding a proposed project. Usually includes financial fore […]

Breakthrough projects (sometimes referred to as radical or disruptive). These projects strive to bring a new product to […]