作者： 创新及产品管理能力建设项目

Consumer Need: A problem the consumer would like to have solved. What a consumer would like a product to do for them. 消费 […]

Consumer Market: The purchasing of goods and services by individuals and for household use (rather than for use in busin […]

Consumer: The most generic and all-encompassing term for a firm’s targets. The term is used in either the business […]

Conjoint Analysis: Conjoint analysis is a market research technique in which respondents are systematically presented wi […]

Concurrent Engineering (CE): When product design and manufacturing process development occur concurrently in an integrat […]

Concept Testing: The process by which a concept statement is presented to consumers for their reactions. These reactions […]

Concept Statement: A verbal or pictorial statement of a concept that is prepared for presentation to consumers to get th […]

Concept Screening: The evaluation of potential new product concepts during the discovery phase of a product development […]

Concept Generation: The processes by which new concepts, or product ideas, are generated. Sometimes also called idea gen […]

Concept: A clearly written and possibly visual description of the new product idea that includes its primary features an […]