作者： 创新及产品管理能力建设项目

Corporate strategy: The overarching strategy of a diversified organization. It answers the questions of “in which busine […]

Corporate Culture: The “feel” of an organization. Culture arises from the belief system through which an org […]

Core Competence: That capability at which a company does better than other firms, which provides them with a distinctive […]

Core Benefit Proposition (CBP): The central benefit or purpose for which a consumer buys a product. The CBP may come eit […]

Cooperation (Team Cooperation): The extent to which team members actively work together in reaching team level objective […]

Convergent Thinking: A technique generally performed late in the initial phase of idea generation to help funnel the hig […]

Continuous Innovation: A product alteration that allows improved performance and benefits without changing either consum […]

Continuous Improvement: The review, analysis and rework directed at incrementally improving practices and processes. Als […]

Contingency Plan: A plan to cope with events whose occurrence, timing and severity cannot be predicted. 应急计划:用于应对不可预期事件、 […]

Consumer Panels: groups of consumers in specific sectors, recruited by research companies and agencies, who are used as […]