作者： 创新及产品管理能力建设项目

Decline Stage: The fourth and last stage of the product life cycle. Entry into this stage is generally caused by technol […]

Deliverable: The output (such as test reports, regulatory approvals, working prototypes or marketing research reports) t […]

Defenders: Firms that stake out a product turf and protect it by whatever means, not necessarily through developing new […]

Decision Tree: A diagram used for making decisions in business or computer programming. The “branches” of th […]

Database: An electronic gathering of information organized in some way to make it easy to search, discover, analyze, and […]

Data: Measurements taken at the source of a business process. 数据:以业务流程为来源的测量。

Dashboard: A typically colored graphical presentation of a project’s status or a portfolio’s status by proje […]

Cycle Time: The length of time for any operation, from start to completion. In the new product development sense, it is […]

Customer Site Visits: A qualitative market research technique for uncovering customer needs. The method involves going t […]

Customer Needs: Problems to be solved. These needs, either expressed or yet-to-be articulated, provide new product devel […]