作者： 创新及产品管理能力建设项目

Idea Generation (Ideation): All of those activities and processes that lead to creating broad sets of solutions to consu […]

Idea: The most embryonic form of a new product or service. It often consists of a high-level view of the envisioned solu […]

Hurdle Rate: The minimum return on investment or internal rate of return percentage a new product must meet or exceed as […]

Heavyweight Team: An empowered project team with adequate resourcing to complete the project. Personnel report to the te […]

Growth Stage: The second stage of the product life cycle. This stage is marked by a rapid surge in sales and market acce […]

Greenwashing: when a company or organization spends more time and money claiming to be “green” through advertising and m […]

Gatekeepers: The group of managers who serve as advisors, decision-makers and investors in a Stage-Gate™ process. Using […]

Gate: The point at which a management decision is made to allow the product development project to proceed to the next s […]

Gap Analysis: The difference between projected outcomes and desired outcomes. In product development, the gap is frequen […]

Gantt Chart: A horizontal bar chart used in project scheduling and management that shows the start date, end date and du […]