作者： 创新及产品管理能力建设项目

Market Share: A company’s sales in a product area as a percent of the total market sales in that area. 市场份额:该公司的销售额在整个市场 […]

Market Segmentation: Market segmentation is defined as a framework by which to sub-divide a larger heterogeneous market […]

Market Research: Information about the firm’s customers, competitors, or markets. Information may be from secondar […]

Manufacturing Test Specification and Procedure: Documents prepared by development and manufacturing personnel that descr […]

Manufacturing Design: The process of determining the manufacturing process that will be used to make a new product. (See […]

Manufacturability: The extent to which a new product can be easily and effectively manufactured at minimum cost and with […]

Line Extension: A form of derivative product that adds or modifies features without significantly changing the product f […]

Lightweight Team: New product team charged with successfully developing a product concept and delivering to the marketpl […]

Life cycle assessment:  A scientific method for analysis of the environmental impacts (CO2 footprint, Water footprint, e […]

Learning Organization: An organization that continuously tests and updates the experience of those in the organization, […]