作者： 创新及产品管理能力建设项目

Multivariate analysis: explores the association between one outcome variable (referred to as the dependent variable) and […]

Multidimensional scaling (MDS): is a means of visualizing the level of similarity of individual cases of a dataset (for […]

Multifunctional Team: A group of individuals brought together from the different functional areas of a business to work […]

Mission: The statement of an organization’s creed, philosophy, purpose, business principles, and corporate beliefs […]

Mind mapping: A graphical technique for imagining connections between various pieces of information or ideas. The partic […]

Metrics: A set of measurements to track product development and allow a firm to measure the impact of process improvemen […]

Maturity Stage: The third stage of the product life cycle. This is the stage where sales begin to level off due to marke […]

Marketing strategy: a process or model to allow an organization to focus limited resources on the best opportunities to […]

Marketing mix: comprises the basic tools that are available to market a product.  The market mix is often referred to as […]

Market Testing: The product development stage when the new product and its marketing plan are tested together. A market […]