作者： 创新及产品管理能力建设项目

Norming:  the third stage of team formation where the team moves into the norming stage. This is when people start to re […]

Non-Product Advantage: Elements of the marketing mix that create competitive advantage other than the product itself. Th […]

New-to-the-World Product: A good or service that has never before been available to either consumers or producers. The a […]

New Product Development Process (NPD Process): A disciplined and defined set of tasks and steps that describe the normal […]

New Product Introduction (NPI): The launch or commercialization of a new product into the marketplace. Takes place at th […]

New Product Development (NPD): The overall process of strategy, organization, concept generation, product and marketing […]

New Product: A term of many opinions and practices, but most generally defined as a product (either a good or service) n […]

Network Diagram: A graphical diagram with boxes connected by lines that shows the sequence of development activities and […]

Net Present Value (NPV): the difference between the present value of cash inflows and the present value of cash outflows […]

Needs Statement: Summary of consumer needs and wants, described in customer terms, to be addressed by a new product. (Se […]