作者： 创新及产品管理能力建设项目

Performance metrics: a set of measurements to track product development and to allow an organization to measure the impa […]

Performance Measurement System: The system that enables the firm to monitor the relevant performance indicators of new p […]

Perceptual Mapping: A quantitative market research tool used to understand how customers think of current and future pro […]

Payback: The time, usually in years, from some point in the development process until the commercialized product or serv […]

Outsourcing: The process of procuring a good or service from someone else, rather than the firm producing it themselves. […]

Organizational identity: Fundamental to the long-term success of an organization is a clear definition and understanding […]

Opportunity: A business or technology gap that a company or individual realizes, by design or accident, that exists betw […]

Operations: A term that includes manufacturing but is much broader, usually including procurement, physical distribution […]

Open innovation: defined as the use of purposive inflows and outflows of knowledge to accelerate internal innovation, an […]