Speed to Market: The length of time it takes to develop a new product from an early initial idea for a new product to initial market sales. Precise definitions of the start and end point vary from one company to another, and may vary from one project to another within a company. (See Chapter 24 of The PDMA HandBook)
上市速度:从开发新产品的最初创意到新产品最初上市销售的时间。精确的开始和结束点根据各公司情况不同而有差异，同一公司的不同项目也会有所不同。
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