Market Research: Information about the firm’s customers, competitors, or markets. Information may be from secondary sources (already published and publicly available) or primary sources (from customers themselves). Market research may be qualitative in nature, or quantitative (see entries for these two types of market research).
市场调研:关于公司客户、竞争对手或市场的信息。这些信息可能是二手(已公布或可公开的)资料或者一手资料(来自客户自身)。市场调研可能是定性研究也可能是定量研究(参见两种类型的市场调研)。
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