Early Adopters / 早期接受者

Early Adopters: For new products, these are customers who, relying on their own intuition and vision, buy into new product concepts very early in the life cycle. For new processes, these are organizational entities that were willing to try out new processes rather than just maintaining the old.

早期接受者:在新产品生命周期的早期就依据自己的决策而购买产品的客户。对于新流程，是指愿意尝试新流程而不是死守旧流程的组织实体。